We were trying to give more choices. And then it was said, "No, no, no, you guys don't get it Carpenter: We looked at some novel technology, because handling small volumes is a little bit tricky. What we found in the early days is there is technology for really high-flow stuff It's a weird sort of in-between When you think about, IVs or all these different flow rates of fluids of different viscosities, we had a share commonality with some work that was happening in the medical space.
Carpenter: And at the time, we brought in Dean Kamen, who came to the table with a whole bunch of ideas. We went through a systematic assessment of the pumping technology. And, ironically, where we landed was on a pump from a Coca-Cola coffee project we did. Newman: Far Coast, yeah.
We redesigned it. Bob Hughes designed it. It's the heart of the system, that little pump. Carpenter: And the idea was not just to match our current quality, but to deliver the best-quality fountain beverage achievable, so we were really pushing the envelope on the precision piece.
Newman: These are high concentrate ingredients. So think about the error on a drop of lime or a drop of vanilla. That's really the challenge. Newman: How do you get that accurate, whether it's a drink this big or that big, to get it at the exact ratio so it tastes like a lime Diet Coke or whatever. Carpenter: And it was not just the pump. Larry Ziesel had an interesting nozzle. It was Larry's job to figure out how do we let all these ingredients mix but not contaminate each other. Probably one of the strongest patents we have is his solution to that problem.
Once an option is picked, the machine pours out the drink into the cup in a matter of seconds. Coca-Cola is not percent sure how customers will react to these new contactless Freestyle machines, but the company wants to provide an alternative for restaurants and entertainment businesses who are in need of touch-free beverage solutions.
According to Chris Hellmann, Coca-Cola Freestyle vice president, the brand is fine with experimenting and seeing if the new function takes off with people via Business Insider. By the end of the year, all Freestyle machines will be touch-free.
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