In everything we do, we are always dedicated to Our Mission: to inspire and nurture the human spirit — one person, one cup, and one neighborhood at a time. It takes many hands to craft the perfect cup of coffee — from the farmers who tend to the red-ripe coffee cherries, to the master roasters who coax the best from every bean, and to the barista who serves it with care. We are committed to the highest standards of quality and service, embracing our heritage while innovating to create new experiences to savor.
We like to say that we are not in the coffee business serving people, but in the people business serving coffee. Our employees — who we call partners — are at the heart of the Starbucks experience. We are committed to making our partners proud and investing in their health, well-being and success and to creating a culture of belonging where everyone is welcome.
As it has been from the beginning, our purpose goes far beyond profit. We believe Starbucks can, and should, have a positive impact on the communities we serve. About Us. It could be with the logo facing forward for whole milk, and away for nonfat.
Maybe upside down for decaf. It varied from store to store. But no matter where you were, a strong breeze could blow them all over. Add a bit of coffeehouse ambiance to your next video meeting with a collection of virtual backgrounds you can download from Starbucks to match every mood.
As Starbucks celebrates its 50th anniversary this year, we take a look back at one of its most beloved coffees, Starbucks Christmas Blend. Here are a few of the aprons your barista may be donning in stores:. American Flag Embroidered Apron: This embroidery celebrates veterans and military spouses. Globally, Starbucks operates 10 signing stores in markets including Malaysia , the U. Black Apron: Special designation for partners who have been certified for their coffee knowledge, known in some markets as Coffee Masters.
Red Apron: To help spread some holiday cheer, partners wear their red aprons when the holiday season arrives. Starbucks Reserve and Roastery Aprons: These tan canvas aprons with leather straps are for our Reserve and Roastery partners, created to withstand years of labor and care needed for the art of roasting.
Starbucks first latte was introduced 13 years after opening in Unique Starbucks stores. Read More Starbucks Holiday Highlights. More Like This. Good Things are Happening At home? Starbucks unveiled its first ever store in Italy last week, a Starbucks Reserve Roastery in Milan that is just as much a commercial emblem as it is a historic statement of the company's prodigal return to the city that first inspired its brand.
The company dominates pop culture, from viral Buzzfeed-celebrated drinks to national cultural meltdowns about holiday cup designs. However, in its 47 year history, there is one country from which Starbucks has remained conspicuously absent.
Now, at the height of its power and profitability, it was time for Starbucks to rethink Italy. In this photo taken on Tuesday, Sept. Starbucks opens its first store in Italy Friday, betting that premium brews and novelties like a heated marble-topped coffee bar will win patrons in a country fond of its espresso rituals. Old mixes with new at Starbucks Milan, a perfect metaphor for the meeting of American and Italian coffee cultures.
The marble floor of the store was constructed in a traditional Palladian style, while the ceiling was built using the latest technology. For this reason, Starbucks is taking special pains to align itself with the local economy. From offering locally roasted small-lot Arabica coffee to cafe fares by Princi, an Italian-owned bakery that Starbucks has forged an extended partnership with for all of its Reserve Roasteries, Starbucks is deferring--as corporately as possible--to the hostess.
This kind of humbleness can be appreciated. Del Soldato believes Starbucks made the right decision by picking Milan as its entry point, a city of modern fashion and finance. In contrast, Naples and Rome are the true coffee snob capitals of Italy, where the espresso culture even more insular. But how will Starbucks successfully compete in a market like Italy, where even the most nondescript coffee bar in a small village is still likely to serve coffee good enough to bring tears to the eyes of the stuffiest Brooklyn bean connoisseur?
For Milanese customers, Starbucks will become the brand that they carry around on paper cups, conveying a sense of dynamic busyness and an on-the-go attitude. In a way, the experience justifies the brand, which justifies the price, and so on.
To understand why it took Starbucks so long to make the move into Italy, it is key to recognize just how different American and Italian coffee culture are, and how interwoven with national identity and values the latter is. Italians believe, quite simply, that coffee should be purist, high quality, and accessible to all. As a result, many aspects of American coffee culture, and by extension Starbucks, befuddle them. For one, Starbucks has seven possible cup sizes, from the 3 ounce demi shot to the 31 ounce trenta.
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