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By using our website, you agree to our privacy policy. Skip to article content Post contents. Pinterest Monthly Active Users 2 2. Pinterest Demographics: Gender 3 3. Pinterest Is a Place for Every Brand 4 4. Main Reasons People Use Pinterest 5 5. Number of Pinterest Pins 6 6. Product Discovery on Pinterest 7 7. Monthly Searches on Pinterest 8 8. Pinterest Demographics: Location 9 9. Post Contents 1. Pinterest Monthly Active Users 2. Pinterest Demographics: Gender 3. Pinterest Is a Place for Every Brand 4.
Main Reasons People Use Pinterest 5. Number of Pinterest Pins 6. Product Discovery on Pinterest 7. Monthly Searches on Pinterest 8. Pinterest Demographics: Location 9. Hire yourself and start calling the shots. Get Started Free. Common questions answered and warning… by Daniel Threlfall. Oberlo Dropshipping: The Ultimate Guide for Dropshipping with Oberlo Oberlo dropshipping is the most popular dropshipping method today.
With hundreds of positive reviews, tens of thousands… by Nicole Martins Ferreira. One of the biggest reasons behind this trend is that women are more likely to have an emotional connection to something. Pinterest is mainly used as a source of inspiration and motivation , which is a leading contributing factor to why women are more active on the platform. As this has been the trend for a long time, the tide seems to be changing, and we soon see a new wave and a tilt in these Pinterest demographics.
According to Pinterest, there has been a significant rise in men joining the platform. There are many reasons behind the success of Pinterest, and much of it has to do with what people mostly use it for.
One-third of the users in the US claim that they use the social media platform to follow brands and other companies, which is the second-most popular reason behind the use of Pinterest.
A significant number of Pinners are planners and will use the social media site in their early stages of a project. The other major driving factor for most people that use Pinterest is for shopping purposes.
This is discussed in detail in our next point. After all, the high numbers of those searching for unbranded content imply that the majority of Pinners are looking for inspiration and discovering new ideas. Users pin images they like to boards. Images are uploaded by users, and can then be re-pinned by others. Silbermann had previously worked in the advertising department at Google. Prior to Pinterest, Silbermann and Sciarra launched an app called Tote, which failed to gain traction.
Launched on March to family and friends, Pinterest quickly caught on, becoming one of the largest social sites in This quick expansion came despite the fact Pinterest had an invite-only registration policy, which was the norm at the time. Pinterest dropped the policy in August , just before launching an Android app. User growth blossomed thereafter, going from 49 million in February to 70 million in July of the same year. What differentiates Pinterest from other social media apps is its female audience, which makes up over 70 percent of all Pinterest users.
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