If you want your design to evoke something meaningful, you must choose a font with qualities that encapsulate what you want to convey. Beyond pointing out the faults of the Arial font, there are a couple of attractive points about web fonts in general to keep in mind:. Source Sans, along with Open Sans, Lato, Roboto, and a number of others have multiple weights and are free to use online and in print , distributed by Google. Font Squirrel is another good free source.
Typekit is extremely affordable, as are other pay-per-use vendors. Regardless of your role, I hope you have success in choosing a typeface that meets the needs of your brand or interface. Have a Question? How can we help you? We want to help you create something extraordinary. Contact Us. This is another popular sans-serif typeface with a humanist style developed for Microsoft.
It has a modern look, which gives your printed work a stylish touch but still appears professional. Borrowing inspiration from the Swiss style, Swiss typefaces boast cleanliness, readability, and objectivity. Cambria is a serif font which is easy to read in print because of its even spacing and proportions.
Didot is a Neoclassical serif typeface characterised by vertical stress, hairline strokes, stroke contrast, condensed armature, and flat, unbracketed serifs. This is one of the most popular printing and branding typefaces for magazines, billboards, and brand logos — Giorgio Armani, Zara, Hilton, Dior, Yves Saint-Laurent, and Guess all use this font.
Designed in , Georgia is a serif typeface which perfectly fuses elegance with legibility, making it ideal for print. A good font blends aesthetics with function. Looking for the best font for your project? Take your project to the next level with the most innovative range of custom design and printing solutions from Banana Print. What Makes a Bad Font? Some factors that make bad font include: Font overuse: Default fonts in popular applications like Microsoft Word and Adobe suite might work for a class project, but are too plain for a marketing campaign.
To convey a certain tone and personality, the right font choice is both crucial and incredibly hard to achieve, which is why so many brands opt for professional typographers. Poor spacing : Poor spacing is a telltale sign of bad typography. Not only does it compromise readability, but it can also make your brand look ill-conceived and underdeveloped. Worst Fonts for Print Some of the worst fonts for print include the following.
Brush Script This is a casual typeface that has the handwritten look of an ink brush. Arial Arial was once the default Microsoft Word font, but the company replaced it in Office with Calibri. Times New Roman 12 point Times New Roman font seems to be the default font for everything, and widely overused as a result. Calibri Calibri is a very common font, and as the default font in Microsoft Office, it can leave your printed materials looking lazy and amateurish.
Comic Sans Comic Sans has been around since and is inspired by comic book typeface. Papyrus People have used Papyrus to a point where your audience might react negatively to your printed marketing material in this font. Random fading on the letters? And then there are the fonts that are just dull, which makes them a bad font choice. Although there are cases where an unimposing font is exactly what you need, there are plenty of good fonts that can deliver personality while fading to the background see the best fonts section below.
A common font like Times New Roman is so unremarkable that it can actually end up as a distraction. Some of the worst typefaces make up for their lack of personality with impersonation. Comic Sans , for example, fails to pack the superhero punch of hand-lettered comic books. Some fonts are made to feel exotic by imitating design elements associated with specific cultures. Papyrus and Neuland-Inline are some of the most well-known offenders.
The right font for your design project needs to be two things:. Planet Diamonds creates lab-grown diamonds for its jewelry line, giving eco-focused consumers another option in the marketplace.
On the flipside, more casual, informal brands tend to use sans serif fonts like Akzidenz-Grotesk. If your brand personality calls for a handwritten style, you might be better off getting custom lettering rather than choosing a uniform font that mimics a hand-drawn look see Fauxoitc above.
Also think about the associations people make with certain fonts. If not, keep trying other fonts in its place until you find the one that works best for your brand.
Check out these articles to learn more about logo fonts and choosing a font for your logo. This article was originally written by Alex Bigman and published in It has been updated with new examples and information. Our newsletter is for everyone who loves design! Let us know if you're a freelance designer or not so we can share the most relevant content for you. By completing this form, you agree to our Terms of Service and Privacy Policy.
Designers, check out these contests so you can start building your career. Get a design. With the best fonts, your design can be a work of art.
Futura is a clean typeface with even kerning Consistency Consistency means all the letters, numbers and any other characters used maintain the same look. Mrs Eaves has a consistent distribution of hard edges to rounded corners Balanced fonts A balanced blend of thick and thin, heavy and light, is an important component of a good font.
0コメント