Register a free. In Contagious, Berger reveals the secret science behind word-ofmouth. Choose the book you like when you register 4. You can also cancel your membership if you are bored 5. If you said advertising, think again. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions.
In Contagious, Berger reveals the secret science behind word-ofmouth and social transmission. Already praised by Dan Ariely and Dan Gilbert, and sold in nine countries, this book is a must-listen for people who want their projects and ideas to succeed. Short-link Link Embed. Share from cover. Share from page:. More magazines by this user. Close Flag as Inappropriate.
You have already flagged this document. Thank you, for helping us keep this platform clean. The editors will have a look at it as soon as possible. Delete template? Cancel Delete. If you said advertising, think again. But why do people talk about certain products and ideas more than others?
Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than million consumers shared a video about one of the most boring products there is: a blender.
Contagious provides specific, actionable techniques for helping information spread—for designing messages, advertisements, and content that people will share.
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